Re-Defining Digital Signage
Digital Signage is the fastest growing sector of the media. Sometimes referred to as "out-of-home networks," these private networks cater to very specific audiences, advertisers are starting to recognize the advantages of an ultra-niche media buy.
BCP provides "targeted entertainment" to various closed networks (or "verticals"), thereby creating connection with consumers and delivering eyeballs to advertisers. Providing culturally relevant programming is BCP's core competency --- whether it's to the Discovery Channel, Animal Planet or to consumers in a doctor's office or an airport bookstore.
Currently, BCP is concentrating on two high-growth areas:
Watching a private network available only in waiting rooms at doctor's offices is a perfect venue for BCP's brand of targeted entertainment because of the "dwell time" involved in most visits (34 minutes). Also, the patient mindset is attractive to certain advertisers looking to reach a very specific audience. Click the eHealth logo for a short promo of our digital signage network in the MEDICAL SPACE. The eHealth Network is generating significant momentum here at the outset of a national rollout. The pilot program in New York is already reaching close to 2 million people a month. The goal is for eHealth to become the preeminent network in the medical space.
To reach the tribal communities, BannerCaswell Productions --- in partnership with Thunder Mountain Digital --- has created EARTHSTREAM MEDIA. We have partnered on this initiative with publicly traded industry leader Wireless Ronin Technologies who already provides digital signage systems to over 55 Tribal casinos.
Earthstream Media also has deep ties to Indian Country. With unprecedented access to over 300 Tribes as well as to the top leaders and organizations in Native media, Earthstream Media is positioned to re-define the scope and focus of closed-networks, especially in North American Indian communities. Click on the Earthstream logo to read more. A key component is to tie media training to the offering. Once trained, AI Communities can program their own closed networks as well as tie into culturally relevant content that will also be part of the offering.
BCP provides "targeted entertainment" to various closed networks (or "verticals"), thereby creating connection with consumers and delivering eyeballs to advertisers. Providing culturally relevant programming is BCP's core competency --- whether it's to the Discovery Channel, Animal Planet or to consumers in a doctor's office or an airport bookstore.
Currently, BCP is concentrating on two high-growth areas:
Watching a private network available only in waiting rooms at doctor's offices is a perfect venue for BCP's brand of targeted entertainment because of the "dwell time" involved in most visits (34 minutes). Also, the patient mindset is attractive to certain advertisers looking to reach a very specific audience. Click the eHealth logo for a short promo of our digital signage network in the MEDICAL SPACE. The eHealth Network is generating significant momentum here at the outset of a national rollout. The pilot program in New York is already reaching close to 2 million people a month. The goal is for eHealth to become the preeminent network in the medical space.
To reach the tribal communities, BannerCaswell Productions --- in partnership with Thunder Mountain Digital --- has created EARTHSTREAM MEDIA. We have partnered on this initiative with publicly traded industry leader Wireless Ronin Technologies who already provides digital signage systems to over 55 Tribal casinos.
Earthstream Media also has deep ties to Indian Country. With unprecedented access to over 300 Tribes as well as to the top leaders and organizations in Native media, Earthstream Media is positioned to re-define the scope and focus of closed-networks, especially in North American Indian communities. Click on the Earthstream logo to read more. A key component is to tie media training to the offering. Once trained, AI Communities can program their own closed networks as well as tie into culturally relevant content that will also be part of the offering.